Getting your website optimized so that will b e easy for the user to navigate is getting easier and easier with the point and play website builders. No longer do you need to know how to write code to add in a search bar, or more importantly a referral form. Now days you can just choose what you want to add and click and drag it into the space you want it and viola! You have exactly what you need and where you need it. The building platform is not longer segregated into sections that you need to adhere to, it’s like painting on a blank canvas.
With that said there is still some areas that you should make sure you spend some time working on to ensure that your site is optmized for search engine crawls. I have found a couple key area’s that I see some expierienced web builders not do, whether it be they just do not know how, or there lazy. Sometime I think it’s the latter.
- Content- write your own content. Do not cut and paste content from anywhere else on the web. Search engines like google see this as a bad move and will not allow your site to advance up the ladder.
- Mobile/Tablet friendly- If your site is not easily usable on a mobile device, your not going to see the traffic you desire. Two reasons, one is that people will get annoyed trying to navigate it on there phone and move on. Second is that google wants it vewable on mobile and will again stop you from advancing.
- Call to action- Have a call to action in every place possible.
- Links- Interlinking, and anchor texting. This is the easiest thing to do. You want your website to be user friendly, so anytime you put your phone number or address on your site, make it a link. For instance, when they click on your number from a mobile phone it should automatically que them up to call. I see this more often than not and it’s frustrating as hell!!! I dont want to have to remember your phone number going 70 down the highway and then manually type it in…. Just kidding, I dont use my phone while driving. Give users the ability to get in touch with you as much as possible, like for instance this cleaning site. There is ample opportunity for a customer to get in touch with them whether they are on a desktop or mobile device. There is ample interlinking to direct people to the contact page. It just makes sense to make the expierience as user friendly as possible. Not to mention that is what google wants as well.
Do yourself a favor and ensure that your website has these capabilities at minimum, you will be doing your company and cutomers a solid.
I got to thinking about builing websites and thought I would offer a little more direction in this arena. I think you can really waste a lot of time trying to figure out how to build a website. Don’t be scared to just throw one out there and then update it as you see fit. Too many people build the site out and then leave it idle forever. Your site should always be a work in progress, especially if its a business website. It should always be growing, alway’s have more content. If you think of something that would be perfect for your website, put it on there. Most people do not sit down and read content, they skim the important details, and then decide in a split second if they should go further and contact you. They may look at some pictures, or check out your Facebook page and read some reviews and call it good. So unless your a large corporation who expects to get millions of visitors a year, you really shouldnt worry to much about the little details on the front end, just get the site up and running and make adjustments as necessary. In the meantime below a quick turorial on building websites in Weebly.
Please reference our earlier post on websites to help answer any other questions.
You can spend thousands upon thousands of dollars to have your website built. For some companies that is a necessity that has to happen, however that should not be the case for most small businesses. Luckily there is some really nice website builders that allow the lamen user to create there own website, and with a little bit of creativity it will look very nice and be functional. I have found that wix/weebly/squarespace are some really good platforms for building out some quality websites. Weebly is probably the easiest, then wix, last would be squarespace. It took me a little while to really figure out the functionality on that one as it was not as intuitive as the others.
Next you will want to get a logo, again there are some really good resources online. Or you can hire your graphic design friend and trade some beers for a simple logo (thats what I did), if you choose the first than just google it and your set.
The next thing to start on early is your flow, what pages are you wanting? About us, contact us, services, products? Figure this out ahead of time and start planning your content, and when I say plan your content, plan for a lot of it. You see you want to have a lot of words for google to crawl, the more the better. Next you want to have a list of keywords that will align with your business. So if you were to search for this business, what would you plug into the search bar. Write them all down and include into your content. Also it is worth mentioning, DO NOT PLAGIARIZE! The content needs to be authentic and not copied from anywhere else on the web. I would’nt even copy a book, because you never know if its posted online somewhere. If your struggling to come up with good content there are plenty of places to look. Go to craiglsist and search for content writers, there are a ton of them out there.
So once all this is done it’s time to start your website. Take your time, make sure it looks good. I will stop here as I know this will take sometime for most of you. I will post some more tips in some later posts.
Hello! My name is Chris and I started this blog to share the things that I have learned in throughout the years running my own small business. Running your own business takes a lot of patience, and then some aggrevation sprinked on top of it, with a dash of some small wins. However, what I have found as the key ingredient is persistance, this is what sets the winners from the losers. If you believe in your product or service and are adiment that it will provide the living your striving for, than it’s worth the stretch to keep it alive. Your going to make some mistakes, your going to work some long hours, but if you stay the course than your destined to win. A while back i posted these six items on my wall within eye shot of my computer screen, I also took a picture of it so I can reference it on my phone.
- Be good dad!!
- Be a good husband
- Balance the line, do not get angry, but always keep your guard up cause you may need it someday. Stay Balanced.
- If it scares me, confront it. Remember that pit in your stomach is there for a reason.
- Wake up every morning with a few key tasks to complete, leave the rest as a blank slate to mold it ot success.
- Be healthy. excercise and eat well.
These are the tenents that I try to live by each and everyday, do I fullfill these every single day of my life? Hell no!! I get pissed sometimes and let my anger get the best of me. I forget to redirect my son, instead telling him no he did something wrong. The point I am trying to make is that as long as you have a game plan and you focus your energy on improving yourself than you will always win. Take sometime for self reflection and make a list yourself. What are your weakenesses that you want to fix? Make a list, post it all over the house, car, office,and phone and remind yourself all the time what the goal is.
Reading has always been something I love, my routine is one “fun” book. (Love sci-fi) and one motivation, business, or self advancement book. Right now I am almost done with my fun book and I will be moving on to a book that will teach me about facebook advertising. I’ll let you know how it goes.
So I think that will be all for today, please check back in later for some more updates. In the meantime check out this video I like to reference every so often from one of the granf daddy’s of sales.
If you want to learn more about me, visit the about us page for more information.